ICONIC
BRAND
DESIGN.
Orthographic has created global iconic brand identities and product logos for the beauty technology & medical markets
The leading medical marketing consultancy in the UK
As the word does not mean much to anyone who cant speak Latin this iconic logo was designed to be more visual than legible breaking the word into syllables whilst using the “y” as a caring hug around the medical “o”
A global manufacturer of therapeutic hydrogels
The striking icon of the gel drop is designed from the golden ratio or ever increasing circles at a rate of 1:1.318 and is replicated across all brand elements. The inclusion over the “a” allows a product connection showing the gel is 95% water therefore using 5% of the area of the wordmark in the brand accent blue.
The global leader in intelligent shared storage
This brand identity was created to give a memorable and iconic look to the “gb” as it was a global company based in the UK. The pattern it makes stands alone as an ownable asset whilst conveying the image of technological circuitry which is the core of their business. Letters have been given softer edges to make it seem like a company that is taming technology.
A soon to be the industry leader in graphene semiconductors
The brandmark “pincers” are a representation of the Dirac point which where the conduction and valence bands meet each other in graphene. This is very specific to the company product but visualised in an iconic manner. As the technology around the company is extremely precise all the points come to a accurate and sharp end.
PRODUCT BRANDING
It is not just companies that need an identity
Products ultimately are the items thet need to catch consumers imagination
The leading medical marketing consultancy in the UK
As the word does not mean much to anyone who cant speak Latin this iconic logo was designed to be more visual than legible breaking the word into syllabus whilst using the “y” as a caring hug around the medical “o”
A global manufacturer of therapeutic hydrogels
The striking icon of the gel drop is designed from the golden ratio or ever increasing circles at a rate of 1:1.318 and is replicated across all brand elements. The inclusion over the “a” allows a product connection showing the gel is 95% water therefore using 5% of the area of the wordmark in the brand accent blue.
The global leader in intelligent shared storage
This brand identity was created to give a memorable and iconic look to the “gb” as it was a global company based in the UK. The pattern it makes stands alone as an ownable asset whilst conveying the image of technological circuitry which is the core of their business. Letters have been given softer edges to make it seem like a company that is taming technology.
A soon to be the industry leader in graphene semiconductors
The brandmark “pincers” are a representation of the Dirac point which where the conduction and valence bands meet each other in graphene. This is very specific to the company product but visualised in an iconic manner. As the technology around the company is extremely precise all the points come to a accurate and sharp end.
PRODUCT BRANDING
It is not just companies that need an identity
Products ultimately are the items thet need to catch consumers imagination
